In this section:
Your staff and your clients. What do they really think?
Understanding relationships
We use a variety of research techniques, tailored to each organisation. These are designed to provide insights that will enable you to manage your organisation’s relationships with its varied audiences better.
There are three stages to the research process
Stage 1 Identifying your needs
Our approach is to start at the end. We talk deliverables before methods. How can research improve your organisation? What are you hoping to get out of it? We answer these questions before we move on.
Stage 2 Selection and design of research tools
Having discussed your objectives we would then identify the best research method. Careful consideration of the design and delivery of any method is essential to ensure a high response rate. Possible approaches include:
Employee opinion survey We don’t have a standard employee survey. We start from scratch. And design a survey that has a much higher chance of engaging your employees and encouraging quality responses.
Cultural audit We use cultural audits to help manage mergers. They highlight organisational similarities and differences. And enable you to promote the former and manage the latter.
Communications survey We use communications surveys to audit your current communications strategy: content, process and behaviours. Are the right messages reaching the right audiences, in the right way, at the right time?
Client survey We design a client survey to gauge your clients' satisfaction levels, determine the quality of your relationships, anticipate future requirements, and give you feedback on strengths and areas for improvement.
Benchmarking We can create surveys designed to benchmark you against other organisations (within and across sectors), based on agreed criteria.
Stage 3 Delivery of results and their implications
Key findings and recommendations against your objectives are compiled, insights delivered and conclusions drawn to give you a clear set of actions. Our consultants are experienced business psychologists and have the skills to follow up on any issues that are identified through our research.
